0120 min
Focus
Choose the customer, the problem and the Microsoft-aligned commercial priority.
Narrow the field to one place where AI creates real customer and commercial value.
Free 90-minute working session
Build your AI offer. You already have the AI capability. Now make it easier for customers to understand and buy.
A live, practical session for Microsoft MSPs, SIs, ISVs and technology partners. Choose the customer and problem to own, shape the offer around it, and leave with three committed next actions.
Three live sessions · choose your region
- Dates
- 11 and 12 November 2026
- Duration
- 90 minutes
- Format
- Cost
- Free
Reserve your place
Takes about a minute. * Optional fields.
PREVIEW MODE: no registration endpoint is configured, so submissions are not being saved. Set formEndpoint in the page configuration before launch.
You're registered.
Thanks, there. Your place at Build Your AI Offer is reserved.
- Check your inbox for confirmation and joining details.
- Pick the AI capability or customer opportunity you'd like to work on.
- If you can, invite a commercial or solution colleague to register too.
What this session is, and isn't
A commercial session, not a technical one
Your team already knows the technology. This session focuses on what turns that expertise into something customers understand and buy.
Technical capability
What you already bring
- Microsoft AI, Copilot and Azure expertise
- Solution design and implementation skills
- Workshops, assessments and pilots
- Early AI services and customer conversations
Commercial productisation
What we work on together
- Focus: the customer and problem worth owning
- Offer: what it contains, and its boundaries
- Value: the customer outcome, and why buy now
- Progression: what happens after the first engagement
The commercial opportunity
What if the licence is only the beginning?
Selling the licence is one transaction. Customers need help identifying value, proving it, driving adoption, scaling safely and continuing to improve outcomes. And that's where the market is heading.
Global intelligence firm Omdia forecasts the AI services market growing from US$85B in 2026 to US$347B by 2031, a 32.5% five-year CAGR.
If you haven't built new service offers around what happens next, some of that commercial opportunity may never become revenue.
Illustrative example*
Imagine a Microsoft partner working with 20 Copilot customers, each with an average of 50 paid users.
Licence · first transaction
- Customers20
- × Seats per customer50
- × Illustrative monthly licence GP per user$5
- × Months12
$60,000Illustrative annual licence GP*
Progression · what you sell at each stage
| Stage | What you sell | Illustrative maths | Revenue |
|---|---|---|---|
| Licence | Copilot licensing | 20 × 50 users × $5 × 12 | $60,000 |
| Discover | AI opportunity / use-case workshop | 20 × 30% attach × $3,000 | $18,000 |
| Prove | Pilot / proof of value | 20 × 20% attach × $7,500 | $30,000 |
| Adopt | Adoption / enablement | 20 × 15% attach × $5,000 | $15,000 |
| Optimise | Ongoing optimisation | 20 × 10% attach × $12,000 / year | $24,000 |
The licence row mirrors the licence build-up opposite. All prices and attach rates are illustrative.*
$147,000Illustrative combined opportunity (licence plus services)*
The point isn't the exact number. It's how much of the customer journey you've built something to sell against.
If your motion stops at the licence, workshop or pilot, adoption and expansion value goes uncaptured. In Build Your AI Offer, you'll take one AI capability and shape it into a clear commercial offer: defined customer, problem, value and next actions.
The 90 minutes
A guided build of your own AI offer, not a presentation.
Four structured stages. You work on your own business throughout, with a clear output at the end.
0230 min
Build
Shape the offer, its service components, proof and commercial logic.
Turn capability into something specific a customer can understand and say yes to.
0325 min
Connect
Link the offer to licence growth, adoption, adjacent services and Microsoft programs.
Design what happens after the first engagement, so it leads to adoption and expansion.
0415 min
Commit
Agree three actions, who owns them and the next evidence point.
Leave with momentum: a short list of next actions, not a long to-do list.
What you leave with
- 01
A defined offer direction
A clear framework for the customer, the problem, the offer and the commercial logic behind it.
- 02
Visibility of where your motion is stuck
A clear view of the constraint holding back conversion, whether that's focus, packaging, value or progression.
- 03
A practical way forward
Three priority actions with owners and the next evidence point, so the work carries on after the session.
Live and online. Come ready to work on your own business.
Reserve your place
Who it's for
Built for Microsoft technology partners.
For owners, practice, commercial, sales, marketing, alliance and solution leaders at Microsoft MSPs, SIs, ISVs and technology partners who already have AI capability and want one focused offer customers will buy. It works best if you bring a commercial and a delivery colleague together.
Who's running it
Your hosts
Murray Jess hosts all three sessions, with Kostadin Solakov from Microsoft ANZ co-hosting APAC.
Murray Jess
Founder, Revenue North
Hosts all sessions
30 years in sales and marketing
10+ years in the channel
Kostadin Solakov
Sales Unit Lead, Vendor Digital Sales, Microsoft ANZ
APAC session co-host
18 years scaling technology businesses
Leads partner-led growth across the Microsoft Cloud
Customers buy progress, not projects.
Questions
Pre session tips
Is it really free?
Yes. Build Your AI Offer is a free live working session. There's no ticket and no cost to attend.
Is this a webinar?
It runs online, but it's set up as a working session rather than a presentation. You'll work through Focus, Build, Connect and Commit using your own business, customers and offer.
Is it technical?
No. It assumes your team already understands the technology. The focus is commercial: which customer and problem to own, what the offer contains, why customers would buy it and what happens after the first engagement.
Do I need to prepare anything?
Not much. Come with an AI capability, service or customer opportunity you'd like to turn into a clearer offer. Registered participants will receive joining details and any pre-session questions before the session.
Can I bring colleagues?
Yes, and we encourage it. Each person should register individually so they receive the joining details. Commercial and solution leaders working through it together usually get the most out of it.
Will I need to share confidential information?
No. You decide how much to share. The frameworks work just as well if you keep specific customer or commercial details to yourself.
Who is running the session?
Revenue North, an independent advisory business that works with Microsoft partners, runs all three sessions and the frameworks. Kostadin Solakov from Microsoft ANZ co-hosts the APAC session.
Free 90-minute working session
Build your AI offer.
Register to get joining details. Spend 90 minutes leaving with a defined revenue motion, a visible constraint and three priority actions.
- Dates
- 11 and 12 November 2026
- Sessions
- APAC, Europe, North America
- Format
- Cost
- Free
- APACWed 11 Nov · 12:00pm Sydney / 9:00am Singapore
- EuropeWed 11 Nov · 10:00am London / 11:00am CET
- North AmericaThu 12 Nov · 12:00pm ET / 9:00am PT
* Illustrative example only. The licence GP, service prices, attach rates and resulting revenue figures are hypothetical Revenue North assumptions designed to demonstrate the commercial principle. The $5 per user per month is an illustrative assumption, not a Microsoft figure or an industry benchmark. Figures are not Microsoft pricing, partner-margin benchmarks, forecasts or promised outcomes. Actual economics will vary by partner, customer, offer and commercial model. The Omdia AI services forecast is third-party market data cited for context, not a Revenue North projection or a promise of partner revenue.